Virtual market for local products
There are numerous high quality, very unique, small, family owned food producers in the region of Pecs, who lack the efficient market exposer that enables them to reach out to their target market. This project is aiming at creating an online market place that allows these market actors to market their product and as a result enhance their wellbeing, living standards in the depressed areas of Baranya County. The project involves the creation of the mechanisms of the market, the marketing strategy and actions to be taken in order for the market to gain sufficient gravity. During the work the main target market has to be defined and in the framework of intense interaction with the target market the development and validation of the concept is to be pursued.