Krisztina Radnai

Thinking straight and talking straight. I believe in common sense, street logic and hard work.
Required role: 
External Mentor (expert)
Name of the university: 
University of Pecs
Krisztina Radnai - business development consultant
Short introduction: 
With my 20 years of management and marketing background, cross-industry B2B and B2C experience on international markets and „a human”, down to earth, practical approach I am here to help you learn and realize your business idea.
Educational background: 
MSC – Economist, Major in Marketing (University of Pécs, Hungary) Small Business Consultant (Weatherhead School of Management, Case Western Reserve University - Ohio – University of Pécs) Business English Translator (University of Pécs, Hungary) Project Management Trainer (Procter & Gamble) Selection Interviewer (Procter & Gamble) EU Tender Writer (Universtity of Pécs)
What do you do now, what are your competencies/areas of expertise?: 
Sound marketing, management and consulting experience, with special focus on strategic planning, new product / initiative launch and project management. 15+ years of management experince at leading marketing positions with top companies (like Procter & Gamble, Friesland-Coberco). Unique strength of international business management experince (20 years working on multiple markets). Wide cross-industry experience: FMCG food and non-food (detergents, household cleaners, personal care, milk & dairy products), fashion - home decoration, building - interior design, agriculture, green energy, health, education, non-profit sector, etc. Balanced B2B and B2C experience (with consumer brands like Ariel, Jar, Mr. Proper, Pampers, Pöttyös, Gardénia, etc., and trade partners ranging from the smallest corner shop to top chains like Metro, Tesco, Hornbach, etc.).